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A new agency for a new world

Posted by on Oct 23, 2012 | 0 comments

A NEW AGENCY FOR A NEW WORLD   Darren Gilbert writes “There is the belief that when it comes to ‘big idea’ agencies, you don’t have to look any further than South Africa’s two main cities, Cape Town and Johannesburg. You’d find an argument to back that up too. Simply take a look at where the South African winners of this year’s Loeries are...

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The Nice Guy finishes first

Posted by on Oct 16, 2012 | 0 comments

THE NICE GUY FINISHES FIRST.   We believe that in ‘the age of conversations’ brands need to become the ‘Nice Guy’ in the room. To accomplish this, brands need to realize that:   1. being ‘authentically helpful’ is the best way to build a remarkable brand. It might seem like a lot of work, but helping your audience is also the best way to entrench...

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On Awards

Posted by on Oct 12, 2012 | 0 comments

ON AWARDS   We think awards are great – maybe not the ceremonies where money is, sometimes quite literally, tossed away but the accolade can be impressive and rewarding. We are very proud that our collective boasts awards like Cannes, D&AD’s and numerous Loeries, but as an agency our thinking is a little different. Garth Brooks famously said...

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What can brands learn from Napoleon Dynamite?

Posted by on Oct 10, 2012 | 0 comments

WHAT CAN BRANDS LEARN FROM NAPOLEON DYNAMITE?   Brand image isn’t something that you automatically own. It is built by your audience in their minds, after piecing together whatever they come across or find out about your brand.   Napoleon Dynamite is a hopelessly awkward and nerdy high schooler, whose self-esteem is in the hands of his scathing...

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