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Our AdVantage Magazine Cover Concept

Posted by on Feb 18, 2013 | 0 comments

THE CONCEPT BEHIND OUR ADVANTAGE MAGAZINE COVER   A veteran ad man warned us, “You either stay in Durban and get out of advertising or you stay in advertising and get out of Durban.” So we decided to start an agency approximately 4,000 miles wide, with a height just shy of 6,000 miles, it’s just that our operations are centred in Umhlanga....

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Channelling the Power of Cat Videos.

Posted by on Feb 8, 2013 | 0 comments

CHANNELLING THE POWER OF CAT VIDEOS   The National Tourist Board of Scotland must have recognised two things while conceptualising their most recent campaign: 1. A simple, beautifully shot image is a powerful and efficient way to tell a story and create a lasting impression. 2. Cute goes viral.   The Result: A series of photographs of Shetland...

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From the mouths of babes

Posted by on Feb 6, 2013 | 0 comments

FROM THE MOUTHS OF BABES   Many people wouldn’t take branding advice from a 16 year old. But when that 16 year old is Tavi Gevinson, you sit up and listen. the editor of an online magazine that broke 1 million page views within 5 days of launching in 2011 one of the world’s most famous fashion bloggers who rose to fame at the age of 13 featured in...

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International No Pants Day

Posted by on Feb 1, 2013 | 0 comments

INTERNATIONAL NO PANTS DAY What can brands learn from International No Pants Day? On the 11 January people in up to 60 cities around the world, proudly drop their drawers and ride public transport in their underwear from the waist down. Why do people do it? Many reasons, of course. One being because everyone loves an inside joke. The intrigue, status and...

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