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Influencer Marketing Vs Celebrity Endorsement

Posted by on Jul 31, 2017 | 0 comments

It has been proven by many influencer marketing experts, influencer marketing and celebrity endorsement are two very different options for brands to include in their marketing campaign. The two do not operate or function the same and both options offer very different results. “I’ve actually learned first-hand that brand advocates and micro influencers have...

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Conversation LAB arrives in Cape Town with Markham digital win

Posted by on Jul 15, 2017 | 0 comments

SA and UK – Conversation LAB Cape Town have wrapped up social media account of fashion giant Markham, coming off the back of an impressive recent win with Godrej Kinky Hair brand. This men’s fashion giant dating back to 1873 is a leader in The Foschini Group stable with over 300 stores nationwide. Conversation LAB has been appointed to manage the complete...

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Conversation LAB gets Kinky

Posted by on Jul 15, 2017 | 0 comments

South Africa and UK – Digitally focussed creative agency Conversation LAB adds Kinky World of Hair, the SA market leader in dry hair products, to their growing stable of Female Care FMCG clients. Conversation LAB has been appointed as the Digital agency of record across the full range of Kinky products which include human hair, wigs, weaves, braids and...

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