South Africa and UK – Digital creative agency Conversation LAB has won the digital account for market leader Sunfoil, part of the Willowton Group.
Conversation LAB, working in close partnership with lead creative agency Y&R Durban, has been appointed across a wide range of digital activity for Sunfoil, including all social media and digital content development, website management and importantly the live social media activity for the Sunfoil Test Series and digital properties.
Hilton Cairns, National Marketing Manager, Willowton Group stated: “Y&R Durban who we have worked with for 8yrs introduced us to Conversation LAB and right from the get-go they have proven to be a great fit for our brand. They get sport sponsorship and their social media and technology credentials speak for themselves.”
Sunfoil has been the proud title sponsor of Proteas Test Series cricket for 5 years now giving Conversation LAB a great property to continue to build on, with the upcoming test series against NZ about to kick off.
Commenting on the new business win, Kevin Power, Managing Director of Conversation LAB said: “Sunfoil is a great brand for the agency to win, not only is it a household name and in every cupboard up and down the country, but with the added excitement of the SA Cricket Test side sponsorship, really does make it a Gold standard client to work with. It’s another proud moment in our short agency history.”
Work will be serviced out of Conversation LAB’s Durban office working in a fully integrated way with Y&R Durban.
For more information, contact Kevin Power at Conversation LAB: firstname.lastname@example.org; 031 536 3412 / 071 340 3119.
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