The performance of your website is critical for the success of your business. As people become more and more impatient, there is a higher demand for websites to load quickly and correctly. If your site lags, images are cropped off or it’s not optimised for mobile, you risk losing potential clients and business.
One of the ways to ensure that your website functions at its peak, is through SEO image best practices. Images have an advantage over text as they immediately set the tone for your site. Over and above this, you can ensure that your images are seen by Google. This is called image SEO. Make images SEO friendly and your site will rank higher in search. And the higher you rank, the better your chances of click throughs.
The aim of image SEO is to increase the position of your images in Google’s image search. This will help to create better visibility for your website. In addition, image SEO also forms part of your website’s SEO.
The high ranking of an image in the image search can lead to an indirect increase of traffic on your website. This is because the URL of the corresponding page is displayed in search results when clicking on an image. To achieve an increase in traffic, your image should attract attention in the search results. This will lead to more frequent clicking.
In the past, generating organic or referral traffic was easy because the entire website was loaded into iframe. An iframe is a frame within a frame. It is a component of an HTML element that allows you to embed documents, videos and interactive media within a page. By doing this, you can display a secondary webpage on your main page. The iframe element allows you to include a piece of content from other sources when an image is clicked. Since this is no longer the case, this positive effect has lost much of its significance. These days you need to make the images of your website SEO friendly. Here’s how to optimise your images:
This is critical for user experience. Ensure that the images you select are of a high quality and are relevant to what you are talking about. Badly cropped, low quality, irrelevant images can make your site look unprofessional. There are a host of free stock image sites for you to select images from like www.unsplash.com or www.pexels.com
The purpose of file optimisation and the reduction of a file size, is to make it easier to upload to your website. This will also make it easier for Google to understand the thematic context of the images of your website. This, in turn, is rewarded with better rankings.
There are a number of free image optimisation tools available. Here are some:
These tools will assist you in saving your images as a JPEG, PNG or GIF format. These formats are the optimal image file types for web building.
It is important for Google to know what the image is about without even looking at it. Use your focus keyphrase in the image file name. For example, if your image shows a man sitting at his laptop the file name should be man-sitting-at-laptop and not DSC45678.jpg. The main keyphrase is man as that is the main subject of your image. That’s why it is at the beginning of the file name.
Images should have the srcset attribute. This makes it possible to serve a different image per screen width. This is especially useful for mobile devices. If you’re using WordPress version 4.4, this will be done for you by default.
The image caption is the text that accompanies the image on the page. Captions are very important for image SEO because people use them when scanning an article.
Alt text or alt tag is added to an image so that there is a descriptive text in place if the image can’t be displayed to the visitor. Add alt text to every image you use and make sure that it includes the SEO keyphrase for that page. It is also important to describe what’s in the image. This ensures that both search engines and people can make sense of it.
Image SEO is the sum of a number of elements. With Google getting better at recognising elements in images every day, it makes sense to ensure the image and all its elements contribute to a good user experience as well as SEO. By doing these simple alterations to your images, you can help improve your SEO ranking and increase the traffic to your website.
If all of this is too much, leave it to the experts. At Conversation LAB we have a team of highly skilled individuals who can assist in getting your website in the top Google rankings. Get in touch with us or get a FREE SEO AUDIT.