One little thank you.
3 million views.

darling logo small

The brief


Despite Darling’s position as market leader in hair extensions
across Sub-Saharan Africa, the brand was far behind many of its
competitors when it came to brand equity.

The idea


We focussed on the brand’s promise and transformed
the life of an everyday woman by surprising her with a
#DarlingBigThankYou.

We captured this heartfelt surprise on camera
and shared it with our social communities.

3 Million + views

Results

Award winning work

2 AWARDS

Global and Local

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A full service digital agency that offers strategically led marketing across web,
mobile and other emerging digital channels.