Clever use of
mobile search makes
Dunlop #1

The brief


Create a new cost effective channel to drive increased store
traffic to the 170 Dunlop Zones across South Africa.

The strategy


Leverage the scale of 170 brick and mortar
stores to drive significant online Google equity.
Turning the traditional model on it's head.

THE IMPACT WAS IMMEDIATE:


THE COMBINED USE OF MOBILE TECHNOLOGY AND GOOGLE MY BUSINESS
DELIVERED OUTSTANDING INCREASED CONVERSIONS.

Results

Award winning work

2 AWARDS

EMEA Mobile Smarties - Silver | South African Mobile Smarties - Bronze

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A full service digital agency that offers strategically led marketing across web,
mobile and other emerging digital channels.