Fans create a record
breaking 7.8km
catwalk

THE BRIEF


South Africa’s #1 ethnic hair colour brand, needed to change
perceptions around young women colouring their hair, which
is taboo in a more traditional South African society.

THE IDEA


We created technology that stitched together user
generated content videos to create a seamless colour catwalk.
The normal ‘girl next door’ became our advocates of colour.
In fact, nearly 1 000 girls strutted their stuff on our
virtual colour catwalk.

WhatsApp platform
delivered significant reach
in SA emerging market

Results

Award winning work

7 AWARDS

2x SOUTH AFRICAN MOBILE SMARTIES - 1x NEW GENERATION DIGITAL
1x GODREJ GLOBAL - 3x ASSEGAI DIRECT MARKETING

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A full service digital agency that offers strategically led marketing across web,
mobile and other emerging digital channels.