Background

 

Renew, South Africa’s leading home hair colour brand, approached us for the launch of an innovative
new product, Renew Perfect Colour. We conceptualised and executed a full campaign to get
women to embrace the wonderful world of colour.

Not your typical hair colour ad. This commercial,
shot entirely in stop motion in a studio, sees our
heroine walk into a magical world of colour.

Print


Through clever use of copy and vivid visuals, the print campaign

communicated how colour can make a woman stand out.

Ambient


This fun restroom activation gave women the opportunity to find their perfect colour.

Digital


Through Facebook, Instagram and our blogger network, we got women
around South Africa to show us their true colours.

Results

renew logo small

BECOMES THE #1 BRAND IN ITS CATEGORY
FOR BOTH VALUE AND VOLUME

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A full service digital agency that offers strategically led marketing across web,
mobile and other emerging digital channels.