One little thank you.
3 million views.
The brief
Despite Darling’s position as market leader in hair extensions
across Sub-Saharan Africa, the brand was far behind many of its
competitors when it came to brand equity.
The idea
We focussed on the brand’s promise and transformed
the life of an everyday woman by surprising her with a
#DarlingBigThankYou.
We captured this heartfelt surprise on camera
and shared it with our social communities.
3 Million + views
Results
Award winning work
2 AWARDS
Global and Local