Clever use of
mobile search makes
Dunlop #1
The brief
Create a new cost effective channel to drive increased store
traffic to the 170 Dunlop Zones across South Africa.
The strategy
Leverage the scale of 170 brick and mortar
stores to drive significant online Google equity.
Turning the traditional model on it's head.
THE IMPACT WAS IMMEDIATE:
THE COMBINED USE OF MOBILE TECHNOLOGY AND GOOGLE MY BUSINESS
DELIVERED OUTSTANDING INCREASED CONVERSIONS.
Results
Award winning work
2 AWARDS
EMEA Mobile Smarties - Silver | South African Mobile Smarties - Bronze