Fans create a record
breaking 7.8km
catwalk

THE BRIEF

South Africa’s #1 ethnic hair colour brand, needed to change
perceptions around young women colouring their hair, which
is taboo in a more traditional South African society.

THE IDEA

We created technology that stitched together user
generated content videos to create a seamless colour catwalk.
The normal ‘girl next door’ became our advocates of colour.
In fact, nearly 1 000 girls strutted their stuff on our
virtual colour catwalk.