Background
Renew, South Africa’s leading home hair colour brand, approached us for the launch of an innovative
new product, Renew Perfect Colour. We conceptualised and executed a full campaign to get
women to embrace the wonderful world of colour.
Not your typical hair colour ad. This commercial,
shot entirely in stop motion in a studio, sees our
heroine walk into a magical world of colour.
Through clever use of copy and vivid visuals, the print campaign
communicated how colour can make a woman stand out.
Ambient
This fun restroom activation gave women the opportunity to find their perfect colour.
Digital
Through Facebook, Instagram and our blogger network, we got women
around South Africa to show us their true colours.
Results
