SOMETIMES THE BIGGEST
RESULT COMES FROM THE SIMPLEST
INNOVATION
THE BRIEF
Help better convert the huge amount of traffic to the
Varsity College website as more and more
students go mobile.
THE STRATEGY
We developed the no airtime “Call me back” button.
Students filled in a simple, two field form and
Varsity College would call them back to convert them.
RESULTS
Award winning work
1 AWARD
NEW GENERATION SOCIAL AND DIGITAL AWARD - SILVER