About us

a digitally-native
creative agency

our start

Founded in 2012, Conversation Lab has always challenged the notions of what a traditional advertising agency looks like. A decade later, spearheaded by Group MD Kevin Power & CEO Patrick Carmody, we’re still pushing the boundaries of where creativity and technology intersect.​

our vision

Conversation LAB is a performance-driven creative agency founded in 2012. With a strong track record of consistently delivering measurable marketing for blue-chip brands, we create digital-first, insight-led, conversation-prompting solutions by people for people.

We exist for you, the ones brave enough to believe they might change the world, and maybe, with us as a partner, you can.

our

leadership

Kevin Power - Group md (London)

Patrick Carmody - MD South Africa

Patrick​

With 25 years of experience as a strategist and business leader, Patrick Carmody has led global projects in digital growth and innovation for blue-chip FMCG brands. He holds a postgraduate degree in managing brands and has worked on award-winning campaigns for Unilever brands like Dove, Axe, and Knorr. Based in Cape Town, he enjoys an active outdoor lifestyle with his family.​

CEO

kevin

Kevin (the man who will always remind you of his surname) is an expat living in the UK. After 25 years in the marketing and communications industry, he gained a deep understanding of developing and managing global through-the-line campaigns for some of the world’s favourite brands. He drives our global business and growth.

Group Managing Director (London)

Bridgette​

Bridgette Donnelly thrives on delivering business-changing results through paid media. She challenges herself to surpass client expectations​

Whilst Google Ads is her main focus, Bridgette also has a key interest, working knowledge and skills across all digital marketing channels. These include SEO, Social Media, User Experience and Maximising conversions (CRO).

Head of Media

Demi​​

Demi Edinberry is our Head of Creative at Conversation Lab, known for her creative prowess across all agency brands. A world-class designer, she brings unparalleled expertise to her work. Outside the office, she's a dedicated mom living on the North Coast of KZN, balancing her passion for design with family life.​​

Creative Head